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Ferrari says planned Luce deliveries for 2027 are already allocated, despite criticism of the car’s unconventional design and a U.S. starting price of $560,800. CEO Benedetto Vigna said customers ordering now would wait about a year, but Ferrari has not disclosed how many cars it plans to sell or how orders vary by region.
Ferrari says its planned Luce electric-car deliveries for 2027 are already allocated, giving the Italian automaker a strong early order position for its first all-electric model despite online criticism of its design and a U.S. starting price of $560,800. CEO Benedetto Vigna told investors during the company’s third-quarter earnings call that customers placing an order now would wait about a year for delivery.
“The Luce that we plan to sell next year basically are all allocated,” Vigna said on the call, according to InsideEVs’ report. His statement indicates that Ferrari’s planned sales for the coming year have been spoken for, but the company did not disclose the number of vehicles involved. It also gave no regional breakdown of orders, so the scale and distribution of demand cannot be independently assessed from the information released.
The Luce is Ferrari’s first all-electric model and was developed with LoveFrom, the design firm founded by former Apple design chief Jony Ive. Its higher-riding shape, industrial-design styling and five-seat layout depart from the low-slung sports-car proportions commonly associated with the brand. The design has prompted criticism online, including questions about whether the car looks like a Ferrari. The company’s allocation update suggests that the backlash has not prevented its planned 2027 supply from being reserved.
Ferrari lists the Luce at $560,800 in the United States. The car has four motors, one at each wheel, with a stated combined output of 1,035 horsepower and 730 pound-feet of torque. Ferrari says it can accelerate from zero to 62 mph in 2.5 seconds. Its 112-kilowatt-hour battery uses SK On pouch cells and is rated for 530 kilometers, or 329 miles, under Europe’s WLTP test cycle. A U.S. EPA range figure was not provided in the source report.
A Full Order Book Despite Design Criticism
The allocation announcement matters because it offers an early indication of how Ferrari customers are responding to the company’s move into battery-electric cars. The Luce’s price and styling have drawn attention, but Ferrari says its planned deliveries for 2027 are already spoken for. That does not establish how the car will sell over a longer period, or whether demand will exceed production, but it suggests that design criticism alone has not stopped early buyers from reserving the model.
The update also gives prospective customers a practical signal: according to Vigna, a new order now would mean roughly a year of waiting. For Ferrari, the launch is a high-profile test of whether its established clientele will embrace an electric model that differs from the brand’s familiar shapes and powertrains. The company has not released order totals, so the announcement cannot show how many buyers are waiting or how the Luce compares with Ferrari’s other models.
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Ferrari’s First All-Electric Model
The Luce is a substantial design departure as well as a change in propulsion. Ferrari worked with LoveFrom on the car, which has a higher stance and five seats rather than the low, aggressive proportions typical of many Ferrari sports cars. The design has divided opinion, but Vigna said customers’ perceptions improve after they see and drive the vehicle in person.
Ferrari’s performance claims include four-wheel drive through its four motors, rear-wheel steering and suspension derived from the F80 supercar. The car also has steering-wheel-mounted paddles that can adjust torque or regenerative braking. Its European WLTP range rating is 530 kilometers (329 miles), while peak charging power is 350 kilowatts. These specifications give buyers information about performance and charging, but they do not establish the car’s real-world range or charging experience for individual drivers.
The first production Luce, called “Chassis 0,” sold at auction in August for $40 million, according to the source report. That sale is a separate event from the regular customer order book and should not be read as a measure of typical demand or the car’s retail price. The standard U.S. starting price cited in the report is $560,800.
““Beguilingly natural in its responses, fluid and concise in its change of direction, and beautifully balanced through all phases of a corner.””
— MotorTrend, as quoted in the InsideEVs report
Order Totals and U.S. Range Remain Unknown
Ferrari has not disclosed how many Luce vehicles it plans to sell, the number of customers on a waiting list, or the regional distribution of its orders. Its description of 2027 cars as “basically” all allocated also does not specify whether every planned delivery is accounted for or how the company defines an allocation. The report does not provide a production target against which the announcement could be measured.
The Luce also does not yet have an EPA range figure in the source material. Its stated 329-mile range is based on Europe’s WLTP cycle and should not be treated as an official U.S. rating. It is not clear from the report when Ferrari will publish the EPA figure, how actual range will vary in use, or whether current delivery estimates could change.
Customer Deliveries and U.S. Rating
The next clear milestones are the Luce’s planned customer deliveries and the release of more complete sales and market information. Ferrari says a customer ordering now would wait about a year, but it has not provided a detailed delivery calendar or confirmed a breakdown by country. The timing and number of customer handovers will help show how the company’s allocation statement translates into vehicles reaching buyers.
Prospective U.S. customers will also need an EPA range rating to compare the Luce with other electric cars using the same testing system. Until Ferrari or the relevant U.S. testing process provides that figure, the WLTP estimate remains the only range number cited here. Further details about production, regional demand and final specifications have not been supplied in the report.
Key Questions
Is the Ferrari Luce sold out?
Ferrari CEO Benedetto Vigna said the Luce vehicles the company plans to sell in 2027 are “basically all allocated.” Ferrari has not released production or order totals, so the statement does not quantify how many cars are involved.
How long would a new Luce buyer wait?
Vigna said a customer placing an order now would have to wait about a year for delivery. Ferrari has not published a detailed delivery schedule in the source report.
How much does the Ferrari Luce cost?
The reported U.S. starting price is $560,800. The source does not give a full list of options or a typical transaction price.
What is the Luce’s driving range?
Ferrari’s stated range is 530 kilometers, or 329 miles, on Europe’s WLTP cycle. The report does not provide an EPA rating for the U.S. market.
Why has the Luce’s design drawn criticism?
The Luce has a higher-riding silhouette, an industrial-design aesthetic and five seats, departing from the shape many people associate with Ferrari sports cars. Criticism has included questions about whether the design looks like a Ferrari, while Vigna said perceptions improve after people see and drive it.
Source: insideevs.com
